Susie Sell
Aug 2, 2012

Damien Cummings takes on digital and social marketing role for Samsung

SINGAPORE – Samsung Asia has appointed Dell’s Damien Cummings as its regional marketing director for digital and social media.

Damien Cummings

Writing on his personal blog, Cummings said he hoped to transform Samsung into a “digital powerhouse” after he takes on the new role on Monday.

He told Campaign Asia-Pacific that he was attracted to Samsung’s extraordinary growth record, which recently saw the brand beat off competitors Apple and Sony to claim the top spot in Campaign Asia’s Top 1000 Brands study.

He said in the newly created role he hoped...

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