Mason Lerner
Nov 12, 2014

Crocs retains McKinney to grow global footprint

NEW YORK - Crocs Inc. has chosen McKinney to advertise its distinctive brand of casual footwear around the world. McKinney will handle everything from creative and strategy support to media activation and brand management for all of Crocs shoe collections, which includes more than 300 styles sold in 90 countries.

George Nguyen, managing director at McKinney in New York, told Campaign it’s a good fit because the agency has experience building global ad campaigns. McKinney is part of Cheil Worldwide, which has 47 offices in 40 countries. That’s a big deal for Crocs, which sells 50 million pairs of shoes globally each year. To date, Crocs has sold 300 million pairs of shoes in 90 countries.

McKinney’s efforts will focus on markets...

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