Matthew Miller
Nov 30, 2020

Covid erased $63 billion in global adspend, and 2021 will only give back 59% of that

The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.

These Warc heatmaps show forecasted adspend declines in 2020 (top) and increases in 2021 (bottom), with darker colours indicating greater change.

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