Anita Davis
Mar 2, 2010

Could there be life left in print classifieds? SCMP invests in its Classified Post.

The notion that newspapers' classified sections are all but dead - thanks to the emergence of alternative recruitment sources on digital platforms - hasn't deterred publications from continuing to invest in them.

SCMP  Classified Post

Indeed, in an effort to revive the once money-making venture, the South China Morning Post SCMP recently appointed Publicis to launch a branding brief for its Classified Post.

While the Asian media industry is generally viewed as less volatile than in the West, if its destined to follow the same path that US papers have travelled, Asian publications should brace themselves. According to the Newspaper Association of America, national newspapers earned US$19.6 billion from their...

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