Publisher tweaks programmatic strategy, compelled by growing concerns over issues ranging from brand safety to data privacy and the imminent demise user IDs.
The Post revealed a major U-turn in its readership strategy in July, re-embracing a paywall after testing a free model for a few years. The publisher's audience-growth executive Adrian Lee discusses how the publisher is better equipped to achieve ambitious local and international subscriber goals this time round.
The publisher's VP of digital believes a joint online currency would be "compelling" alternative to walled gardens, and would address key issues facing the media industry.
The SVP of audience growth at South China Morning Post on negotiating sleep terms with his 2-year-old and wearing clothes with his 4-year-old, while managing a fast-paced job.
Five team members from SCMP’s Morning Studio tell us about creativity, big data and multimedia storytelling.
TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.
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