scmp

Dec 14, 2020

SCMP to shut the door on Open Marketplace in Asia from 1 Jan 2021

Publisher tweaks programmatic strategy, compelled by growing concerns over issues ranging from brand safety to data privacy and the imminent demise user IDs.

Nov 26, 2020

Selling the SCMP: Publisher eyes ambitious targets as it re-embraces paywall

The Post revealed a major U-turn in its readership strategy in July, re-embracing a paywall after testing a free model for a few years. The publisher's audience-growth executive Adrian Lee discusses how the publisher is better equipped to achieve ambitious local and international subscriber goals this time round.

May 22, 2020

Time is ripe for publisher consortium in Asia, says SCMP

The publisher's VP of digital believes a joint online currency would be "compelling" alternative to walled gardens, and would address key issues facing the media industry.

May 18, 2020

WFH Diary: juggling a fast-paced publishing job with a streaking son

The SVP of audience growth at South China Morning Post on negotiating sleep terms with his 2-year-old and wearing clothes with his 4-year-old, while managing a fast-paced job.

Jul 10, 2019

Lower tier cities biggest driver of China ecommerce growth

TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.