Advertisers need to retain their humanity amid the plethora of mobile technology available to them in reaching their audiences, said Lucy Brindley, APAC senior mobile sales specialist for marketing cloud at Salesforce.
Speaking to Campaign Asia-Pacific in Singapore, Brindley said experience is top of consumers’ agendas in mobile advertising right now, but some brands are still behind.
“What I keep on seeing is a slight disconnect still around going through the process...
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