Advertising Analysis
Olivia Parker
Jul 23, 2018

Colour me successful: why it's time to reconsider what your palette is saying

'Millennial pink' may be a fad — but it has lasted longer than expected. In a world where visuals are king, what other colour trends are important for brands seeking recognition online?

The colours of social media brands themselves, as displayed on the app development tool site materialui.co, reveal that blue and red are dominant

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