Olivia Parker
Jul 23, 2018

Colour me successful: why it's time to reconsider what your palette is saying

'Millennial pink' may be a fad — but it has lasted longer than expected. In a world where visuals are king, what other colour trends are important for brands seeking recognition online?

The colours of social media brands themselves, as displayed on the app development tool site materialui.co, reveal that blue and red are dominant

Ogilvy, which turns 70 this year, decided to 'refound' itself in June with a makeover worthy of a pop star. As well as reorganising itself and expanding its consultancy business, the agency also gave itself a subtle but significant new look by redrawing its logo, updating fonts, rehashing linguistic standards and putting a glossy finish on the lot with a new, brighter colour scheme.

The agency took pains to describe the updated brand colour as...

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