The agencies involved are said to be all from 4A agencies. A result is expected later this year in Q4.
Chow Tai Fook's creative account was previously held by DDB, but the two parted ways about six months ago. The jewellery retailer does not currently have a retained creative agency.
Chow Tai Fook is currently working with integrated brand consultancy Start Creative in Hong Kong. Their most recent collaboration was the launch of an identity project for the debut of its prestigious collection ‘Yun Yi'.
Chow Tai Fook Jewellery falls under Chow Tai Fook Enterprises. It was established in Guangzhou in 1929 and is currently headquartered in Hong Kong, with operations on the mainland as well as in Taiwan, Macau and Malaysia.
For more local breaking news from China, Hong Kong, Taiwan and Macau, go to en.campaignchina.com.
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