The jewellery retailer sees very similar online consumption trends in rural and urban customers, and says rural stereotypes are oversimplified.
In the first episode of our 'Campaign on Campaigns' video series, Pandora's VP of marketing for APAC explains why a non-localised campaign works just fine for Asia.
HONG KONG - Tse Sui Luen Jewellery (TSL) has set out to revitalise its brand with a large-scale, through-the-line campaign—its first major advertising push in 15 years.
BEIJING - Four months after main competitor FTChinese's launch of a luxury section, the Wall Street Journal's Chinese online edition has followed suit with French jeweller and watchmaker Cartier as its launch advertiser.
SINGAPORE - TianPo Jewellery (TianPo), Singapore’s home-grown jewellery brand and retailer, has appointed [email protected] to grow its market share through one-year PR services.
KUALA LUMPUR – Homegrown jewellery retailer Poh Kong is looking to shake off its high-street image by opening a new flagship store at Pavilion KL. The high-end mall was also the venue for a Ms Glamour pageant, and the unveiling of the Poh Kong '35 Shining Years' anniversary logo and promotion.
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