The latest chapter of SK-II ChangeDestiny campaign takes a look at the pressure women face in China from both their parents and society to marry young and chronicles their road to acceptance.
Titled Marriage Market Takeover’, the film is highlights the brave and inspirational women who won’t let pressure dictate their future and features SK-II’s takeover of a marriage market in Shanghai.
It aims to show...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events