Shop is working with SK-II.
SK-II is back with another web entertainment series featuring original music, witty banters and unexpected casting
An unlikely star appears in SK-II’s Pitera Masterclass: John Legend.
The latest ad in the beauty brand's Change Destiny series hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.
From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.
Jasmine Xu at P&G spoke about the brand's youthful revamp approach and CSR initiatives during the Shanghai International Advertising Festival held late March.
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