skii
YoeGin Chang leaves SK-II for global role at La Mer
After 13 years of marketing in Asia, the member of Campaign Asia-Pacific's Power List will be relocating to New York.
SK-II channels Andy Warhol in Pitera Essence collaboration
'Broadcast Your Beauty' campaign for Asia by Forsman & Bodenfors taps into Warhol's blurring of mass media, art and commerce ahead of the world's largest shopping festival on 11.11
Why SK-II’s storytelling still resonates with Chinese consumers
In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China
Yoegin Chang: How is SK-II challenging beauty stereotypes?
This is part of a video series for the Power List 2021, created in partnership with Twitter as part of their global #LeadersforGood initiative.
The Power of Conversation: SK-II, Tokopedia, RHB Bank
How should brands use their voice for good? And can a brand’s social impact be measured?
Asia-Pacific Power List 2021: YoeGin Chang, SK-II
Chang has been responsible for ambitious, purpose-driven campaigns that manage to deliver empathetic storytelling and rich production values.
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