Sue Kyung Lee, global CEO of P&G-owned health and beauty brand SK-II tells Campaign why exhibitions like its recent Secret Key House pop-up make sense, and what she looks for in good marketing.
Sue Kyung Lee, Global CEO of SK-II details how the brand's new campaign was inspired, ideated, and designed to connect with Gen Z consumers.
After 13 years of marketing in Asia, the member of Campaign Asia-Pacific's Power List will be relocating to New York.
'Broadcast Your Beauty' campaign for Asia by Forsman & Bodenfors taps into Warhol's blurring of mass media, art and commerce ahead of the world's largest shopping festival on 11.11
In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China
This is part of a video series for the Power List 2021, created in partnership with Twitter as part of their global #LeadersforGood initiative.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins