Nov 16, 2021

YoeGin Chang leaves SK-II for global role at La Mer

After 13 years of marketing in Asia, the member of Campaign Asia-Pacific's Power List will be relocating to New York.

Nov 2, 2021

SK-II channels Andy Warhol in Pitera Essence collaboration

'Broadcast Your Beauty' campaign for Asia by Forsman & Bodenfors taps into Warhol's blurring of mass media, art and commerce ahead of the world's largest shopping festival on 11.11

Sep 29, 2021

Why SK-II’s storytelling still resonates with Chinese consumers

In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China

Jun 17, 2021

Asia-Pacific Power List 2021: YoeGin Chang, SK-II

Chang has been responsible for ambitious, purpose-driven campaigns that manage to deliver empathetic storytelling and rich production values.