skii

May 3, 2021

Olympic athletes battle kaiju representing societal pressure in SK-II series

Top athletes including Simone Biles, Liu Xiang, Ishikawa Kasumi, Ayaka Takahashi and Misaki Matsutomo appear in the 'VS' series, which the brand calls an animated anthology.

Mar 24, 2021

SK-II’s marketing head on choosing purpose over short-term sales

The P&G skincare brand, known for making headway in purpose-driven campaigns, is steadfast about choosing long-term messaging over the quick route to direct sales.

Nov 3, 2020

Huge wins SK-II global CRM business

Following a competitive pitch, the IPG boutique agency will lead the skincare brand's global CRM communications mandate out of its Singapore office.

Mar 2, 2020

WPP introduces new agency brand Black Ops

Shop is working with SK-II.