skii
Olympic athletes battle kaiju representing societal pressure in SK-II series
Top athletes including Simone Biles, Liu Xiang, Ishikawa Kasumi, Ayaka Takahashi and Misaki Matsutomo appear in the 'VS' series, which the brand calls an animated anthology.
SK-II’s marketing head on choosing purpose over short-term sales
The P&G skincare brand, known for making headway in purpose-driven campaigns, is steadfast about choosing long-term messaging over the quick route to direct sales.
Top challenges facing marketers in 2021 — and how to beat them
The platform is ramping up its B2B offerings, allowing marketers to create shoppable creative assets and measure campaign performance.
Huge wins SK-II global CRM business
Following a competitive pitch, the IPG boutique agency will lead the skincare brand's global CRM communications mandate out of its Singapore office.
SK-II is back with another web entertainment series featuring original music, witty banters and unexpected casting
An unlikely star appears in SK-II’s Pitera Masterclass: John Legend.
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