If there’s anything to learn from Uber’s succession of PR blunders, it’s that trading a product based on convenience and price alone is no longer enough. Brands need also to consider their broader role within society.
This isn’t just down to a whistle-blower culture. It’s also because today, consumers look past the latest ad campaign and peer into the less polished side of a business to form their opinions. Future-fit brands will be those that...
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