Staff Reporters
Apr 6, 2022

Cheil Worldwide doubles down on digital offerings

AGENCY REPORT CARD: The agency deftly crafts client-specific innovations that factor into successful campaigns for anchor client Samsung. But it still alarmingly lacks in one area.

Cheil Worldwide doubles down on digital offerings

This year, Cheil managed to disperse revenue more equally throughout the region with Southeast Asia making a stronger impression via healthy figures and an enhancement of digital offerings. Adapting deftly to client needs, the agency also expanded its scope of work in existing clients by finding new business opportunities and strengthening content-based production capabilities. Yet, there’s one area where it continues to fall short, year after year. 

What was Cheil’s overall grade? Our full report with the overall grade—plus scores for business; innovation; DEI and sustainability; creativity and effectiveness; and management—is available only to Campaign members.

Become a Campaign Asia-Pacific member to get access to all the 2021 Agency Report Cards and much more.


Related Articles

Just Published

7 hours ago

A billion new online shoppers entering the market: ...

New study conducted across eight emerging markets represents a massive opportunity for digital commerce and marketers alike, highlighting the need to fast-track digital-first models.

7 hours ago

Alibaba to split into six units, each to pursue ...

The shake-up comes a day after founder Jack Ma made a rare public appearance in China.

11 hours ago

Advertising analysis shows Twitter is cashing in on ...

A new report from the Center for Countering Digital Hate shows an uptick in Twitter’s ad revenue is directly linked to user accounts spreading dangerous anti-LGBTQ+ rhetoric.

11 hours ago

Coca-Cola launches food donation program for Ramadan

The New York campaign aims to provide meals to those who lack access to food for Iftar.