Surekha Ragavan
Dec 12, 2018

CEI's top stories of 2018

From an eventful BMW pop-up show to Marriott's data breach, here are the most-read stories of the year.

BMW's pop-up show in Hong Kong featured loads of interactive exhibits
BMW's pop-up show in Hong Kong featured loads of interactive exhibits

AirAsia on the lookout for start-ups to collaborate with

When AirAsia announced a partnership with Plug and Play Tech Center, a global startup innovation platform headquartered in Silicon Valley.

Airbnb For Events launches with little fanfare

Airbnb’s new events platform aims to help organisers find accommodation for attendees near their event venue – but it’s not without its weaknesses.

Reactions to Marriott’s data breach

Hundreds of millions of guests were affected by the data breach, said to be one of the biggest in corporate history, and the biggest in travel.

Lego Technic creates live brand experience in China

When Jack Morton Worldwide was tasked to create China’s first live experience for Lego – mechanical motor wall-building test and all.

What personalised events mean in China

Eugene Ng, former creative director for Jack Morton Worldwide in Shanghai, has a few tips on engaging with Chinese audiences via live experiences.

Service with a (metallic) smile: Why robots rule the hospitality sector

How automation is inevitable in the competitive hotels world, especially in the context of business travel in Japan.

BMW paints town yellow at bold car launch

The brand’s pop-up show in Hong Kong featured interactive exhibits such as a boxing ring where visitors could measure the strength of their punches against the torque of the new BMW.

CWT announces key hires in ANZ

The corporate travel management agency appointed Michelle Sargent as director and commercial leader of its Sydney outpost among other hires.

Event spotlight: Food & Hotel Asia 2018

The show pulled in 60,000 buyers alongside 4,000 exhibitors across four days – but it wasn’t exactly a walk in the park.

STB chief executive steps down

Lionel Yeo – the man who fronted STB’s ‘Passion made possible’ campaign – resigned after six years of service.

Source:
CEI

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