Eugene Ng
Feb 21, 2018

What personalised events mean in China

To engage attendees, every live experience must be unique

Adidas' latest event created individual guest pages on its WeChat Mini program

Loading up your inbox in the first week of January, you'll have seen some 1,137 white papers on 'experiential marketing' as the thing to watch in 2018.  In response, do you either sit back, relax and watch the work fly in  or sit up and think about the science of creating impactful experiences  

At its core, the live event experience is about directly engaging an individual and delivering something emotionally touching....

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