Matthew Miller
May 24, 2013

The week's top 10 most-read stories

Leadership changes and restructuring at OMG and PHD dominate Campaign Asia-Pacific's list of this week's most-read stories, but the top story of the week was our look at reactions to a death at Ogilvy PR in China.

The week's top 10 most-read stories

Here are the most-read stories for 17-23 May, 2013:

Industry reacts to 'death by overwork' claims after passing of 24-year-old Ogilvy employee

M&C Saatchi ceases creative operations in Hong Kong

Susana Tsui leaves OgilvyOne Asia-Pacific

Phil Talbot resigns as head of ZenithOptimedia Asia-Pacific

OMG Asia-Pacific set to update regional management structure

OgilvyOne's Susana Tsui is PHD's new APAC CEO

Media attack seen having minimal impact on AirAsia

Anomaly opens first Asian outpost in Shanghai, led by Eric Lee and Elvis Chau

The future of design in Asia: Brands must be adventurous

How Shell is building its brand in SEA and India


And now, because it's Friday, here's some of the random stuff that had us talking amongst ourselves this week.

1. Nutella, which eventually decided that a grassroots online event called "World Nutella Day" was in fact not a bad thing, and called off the lawyers who had sent a cease-and-desist letter to the woman who had instigated the idea of a day to celebrate the delicious hazelnut spread. As the linked story states, the lawyers were just doing their job, responding to what they saw as infringement. Note to brands: It might be a good idea to have someone from marketing involved in the decisions about who to threaten with lawsuits.

2. Aside from the laughable music and dancing, this piece from the Public Utility Board in Singapore (land of the painful rap videos), also offended people for its patronising message and the visuals of the truly creepy water-droplet character stalking a naked boy in the shower. Yes, you read that correctly.


3. One bad rap deserves another. But we're pretty sure this one, from a real-estate agent in San Diego, is actually a work of genius. Certainly his phone must have been ringing off the hook this week after his video went viral and got covered in Adweek.


4. Is it just us, or does this video for Mini in Mexico go too far to deliver its message? Also, as one of our editors pointed out, is the problem it addresses really that much of a problem? And if so, why treat it flippantly by joking about the number of lipsticks harmed?


Thank you for reading Campaign Asia-Pacific. Have a great weekend.

Campaign Asia

Related Articles

Just Published

1 day ago

The Monkeys Sydney, Ogilvy Singapore take home ...

Thai agency Choojai and Friends also emerged as industry favourites, clinching the gold for their lauded "Sammakorn not Sanpakorn" campaign, as a number of other metals were awarded across Asia-Pacific.

2 days ago

Whose idea is it, anyway?

Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy

2 days ago

SIA retains PHD as media agency of record

EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.

2 days ago

Tech On Me: Can adtech wean itself off MFAs?

This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.