Cannes Lions: 2017 Asia-Pacific winners

Australia runs away with the country-by-country metal tally; Clemenger BBDO Melbourne named top agency despite 'Graham' snub.

Cannes Lions: 2017 Asia-Pacific winners

We kept track of APAC winners and the region's overall performance throughout the 2017 Cannes Lions International Festival of Creativity. The entries below appear liveblog style (most recent items at the top).

FINAL METAL TALLY BY COUNTRY
Posted 26 June

  • Australia: 113
  • India: 42
  • Japan: 38
  • Singapore: 32
  • New Zealand: 25
  • Thailand: 18
  • China: 13
  • Hong Kong: 6
  • Philippines: 3
  • Taiwan: 2
  • Korea: 1
  • Total: 293

SPECIAL AWARDS
Posted 25 June

Network of the Year:

  1. BBDO Worldwide
  2. Ogilvy & Mather
  3. McCann Worldgroup

Agency of the Year:

  1. Clemenger BBDO Melbourne
  2. AlmapBBDO, Sao Paulo
  3. McCann New York

Independent Agency of the Year:

  1. Droga5 New York
  2. Wieden+Kennedy, Portland
  3. 4creative, London 

Holding Company of the Year:

  1. WPP
  2. Omnicom
  3. Interpublic Group

Palme d’Or (given to the most awarded production company)

  1. MJZ, USA
  2. Smuggler, USA
  3. The Mill, USA

The Lion of St. Mark:

  • David Droga, founder and creative chairman, Droga5. Droga has won 70 Gold Lions, as well as 16 Grands Prix and Titanium Lions in his career. This year Droga5 picked up three Gold, two Silver and  six Bronze Lions, along with a Grand Prix in Cyber for ‘Did you Mean Mailchimp?’

Creative Marketer of the Year:

  • Burger King

LionHeart Award:

  • Richard Curtis, screenwriter, director, campaigner and co-founder of Red Nose Day.

Grand Prix for Good:

  • 'The Refugee Nation' by Ogilvy New York for Amnesty International. 


TITANIUM WINNERS
Posted 25 June

'Fearless Girl' won a Titanium Grand Prix for McCann New York, but APAC work—and particularly Clemenger BBDO Melbourne's 'Meet Graham'—were left out as the USA swept all four awards in the festival's ultimate category.

See "'Meet Graham' too similar to 1985 ad: Cannes Lions juror".

See all the Titanium winners.



INTEGRATED WINNERS
Posted 25 June

The region yielded three Integrated Lions, one of each metal:

  • ‘The Child Replacement Programme’ for Mars NZ Pedigree by Colenso BBDO Auckland
  • ‘Pitching French Films To Hollywood’ for Alliance Française De Singapour by Ogilvy & Mather Singapore
  • ‘Hungerithm’ by Mars Chocolate Australia Snickers by Clemenger BBDO Melbourne

Conspicuously absent: Clemenger BBDO's 'Meet Graham' campaign. See "'Meet Graham' too similar to 1985 ad: Cannes Lions juror".

The single Grand Prix in the category went to 'Boost your voice' for Boost Mobile by 180LA Santa Monica.

See all the Integrated winners.



FILM WINNERS
Posted 25 June

Four piece of APAC work won Gold in the prestigious Film category:

  • ‘Da Da Ding’ for Nike Delhi by Wieden+Kennedy Delhi
  • ‘Capture’ for Verena International by McCann Worldgroup Bangkok
  • ‘Hollywood Rejects French Films’ for Alliance Française De Singapour by Ogilvy & Mather Singapore
  • ‘Pitching French Films To Hollywood’ for Alliance Française De Singapour by Ogilvy & Mather Singapore

The region also won five Silver Lions and three Bronze Lions.

The silver APAC winners:

  • ‘Hard To Impress’ for Mars NZ Pedigree by Colenso BBDO Auckland
  • ‘Sticking Together, No Matter What’ for Tsuruya Roof Tiles by Asatsu-DK Tokyo
  • ‘Gravity Cat’ for Sony Interactive Entertainment by Tohokushinsha Film Corporation Tokyo / Hakuhodo Tokyo
  • ‘Speed Blinds You’ for Thai Health Promotion Foundation by BBDO Bangkok
  • ‘Hilltops Hoods - "Through The Dark"’ for Google Play by R/GA Sydney

The bronze APAC winners:

  • ‘Every Speed Has a Consequence’ for Transport Accident Commission Victoria by Clemenger BBDO Melbourne
  • ‘ANZ #Holdtight’ for ANZ Bank by TBWA Melbourne
  • ‘Eight: Business Cards’ for Sansan Eight by Mori Tokyo / Drill Tokyo / Deltro Tokyo

The sole Grand Prix went to ‘We're The Superhumans’ for Channel 4 Paralympics by Blink Productions London / 4creative London.

See all the film winners.



CREATIVE EFFECTIVENESS WINNERS
Posted 24 June

APAC work won three out of five Gold Lions awarded, three Silver Lions and one Bronze Lion.

The gold winners:

  • ‘The McWhopper Proposal’ for Burger King by  Y&R NZ Auckland
  • ‘Ariel Share The Load’ for P&G India Ariel by BBDO India Mumbai
  • ‘Bajaj V: The Nation's Bike’ for Bajaj Auto by Leo Burnett India Mumbai

The silver APAC winners:

  • ‘Dads #Sharetheload’ for P&G India Ariel by BBDO India Mumbai
  • ‘Beauty Tips By Reshma’ for Make Love Not Scars, Acid Attack by Ogilvy & Mather Mumbai
  • ‘The McWhopper Proposal’ for Burger King by Y&R NZ Auckland

The bronze APAC winner:

  • ‘#Helpachildreach5’ for Unilever Lifebuoy Soap by MullenLowe Singapore / Mullenlowe Lintas Group India Mumbai / Mullenlowe SSP3 Bogotá

The category yielded one Grand Prix, to 'Van Gogh's Bedrooms: Let Yourself In' for Art Institute of Chicago by Leo Burnett Chicago.

See all the Creative Effectiveness winners


FILM CRAFT WINNERS
Posted 24 June

‘Gravity Cat’ for Sony Interactive Entertainment by Tohokushinsha Film Corporation Tokyo / Hakuhodo Tokyo won one Lion of each colour in this category, which also saw three other APAC agencies win four more Bronze Lions:

  • McCann Worldgroup Bangkok
  • Finch, Sydney / Clemenger BBDO Melbourne (two Bronze Lions)
  • Wieden+Kennedy Delhi

A Grand Prix in the caegory went to a music video, ‘The Blaze – Territory’ for The Blaze (Musician) by Iconoclast Culver City (USA).

See all the Film Craft winners.



DIGITAL CRAFT WINNERS
Posted 24 June

‘Through The Dark’ for Google Play by R/GA Sydney accounted for four of seven APAC awards: two Gold Lions, a Silver Lion and a Bronze Lion.

‘My Sole Story’ for Nike Greater China by AKQA Shanghai also took multiple awards: a silver nd a bronze.

‘Meet Graham’ for Transport Accident Commission Victoria by Clemenger BBDO Melbourne also won a Bronze Lion.

A Grand Prix went to 'Real-Time Virtual Reality Experience' for Bjork’s Notget by Analog London / W&N Studio London.

See all the Digital Craft winners.



RADIO WINNERS
Posted 24 June

The region won a single Gold Lion, for a campaign for Fully Booked by McCann Worldgroup Philippines Taguig City. The specific spots that were recognized were titled ‘Lives 1 of 4 "Frank"’, ‘Lives 3 of 4 "Nicky", And ‘Lives 2 of 4 "Hanna"’.

APAC work also won six Silver Lions and five Bronze Lions.

The silver APAC winners: 

  • McCann Worldgroup Philippines Taguig City
  • Colenso BBDO Auckland (three Silver Lions)
  • DDB Group New Zealand Auckland
  • Y&R Thailand Bangkok
  • Clemenger BBDO Melbourne

The bronze APAC winners:

  • Colenso BBDO Auckland
  • McCann Worldgroup India Mumbai
  • DDB Group New Zealand, Auckland (two Bronze Lions)
  • Ogilvy & Mather Mumbai

A Grand Prix went to Ogilvy & Mather Johannesburg for work on behalf of KFC.

All the Radio winners



PROGRAMMING NOTE
Posted June 22

There are no awards Thursday night in Cannes. Friday night (Saturday morning in Asia) we’ll have the results from Creative Effectiveness, Digital Craft, Film Craft, and Radio. Saturday night (Sunday morning in Asia) we’ll have the final set of winners in the Film, Integrated and Titanium categories.



UPDATED COUNTRY METAL TALLY
Posted 22 June

This includes all the awards through Wednesday night's awards show (all the awards detailed below).

  • Australia: 101
  • India: 34
  • Japan: 32
  • Singapore: 28
  • New Zealand: 15
  • Thailand: 14
  • China: 11
  • Hong Kong: 6
  • Taiwan: 2
  • Korea: 1
  • Philippines: 1
  • Total: 245

DESIGN WINNERS
Posted 22 June

Property developer AP Thailand and CJ Worx Bangkok won the category's sole Grand Prix for 'The Unusual Football Field', which created oddly shaped football pitches in disadvantaged urban communities.

APAC accounted for four Gold Lions out of a total of 20 awarded—all for work that will be familiar from other categories.

  • ‘Meet Graham’ for Transport Accident Commission Victoria by Clemenger BBDO Melbourne (two Gold Lions)
  • ‘Reword’ for Headspace by Leo Burnett Melbourne
  • ‘Unlimited Stadium’ for Nike by BBH Singapore

In addition to the Grand Prix and four Gold Lions, APAC work won eight Silver Lions and 14 Bronze Lions.

The silver APAC winners:

  • Saatchi & Saatchi Singapore
  • Ogilvy & Mather Mumbai
  • Leo Burnett Melbourne
  • BBH Singapore
  • McCann Tokyo
  • Clemenger BBDO| Touchcast Wellington
  • Taproot Dentsu Mumbai
  • Dentsu Tokyo

The bronze APAC winners:

  • Hakuhodo Tokyo
  • Ogilvy, Bangkok
  • Leo Burnett India Mumbai
  • Ogilvy & Mather Hong Kong / Brand Union Hong Kong
  • Clemenger BBDO Melbourne
  • SapientRazorfish Singapore
  • Leo Burnett Melbourne
  • Marcel Sydney
  • McCann Melbourne (two Bronze Lions
  • Famous Innovations Mumbai
  • Dentsu Tokyo (three Bronze Lions)

See all the Design winners.


PRODUCT DESIGN WINNERS
Posted 22 June

APAC work won just three Silver Lions and three Bronze Lions in this category, which had a total of 22 awards.

The silver APAC winners:

  • ‘Tinymos - The World's Smartest Astrophotography Camera’ for Tinymos Private Limited by Y&R Singapore
  • ‘Afghan Immunity Charm’ for Ministry Of Public Health, Islamic Republic Of Afghanistan by McCann Worldgroup India Mumbai / McCann Health New Delhi
  • ‘Air-Ink’ for Heineken Asia Pacific Tiger Beer by Marcel Sydney

The bronze APAC winners:

  • ‘Cogy Wheelchair’ for Tess by TBWA Hakuhodo Tokyo / Tess Sendai / Tohoku University Sendai
  • ‘Savlon Healthy Hands Chalk Sticks’ for ITC Savlon by Ogilvy & Mather Mumbai
  • ‘Until We All Belong’ for Airbnb by Clemenger BBDO Melbourne

A Grand Prix was awarded to ‘Payphone Bank’ for Tigo-Une by Grey Colombia Bogotá.

See all the Product Design winners.


MEDIA WINNERS
Posted 22 June

APAC work won two Gold Lions (out of nine total), six Silver Lions and 13 Bronze Lions in the category.

The Gold Lions went to a pair of Mars campaigns from a pair of BBDO shops:

  • ‘The Child Replacement Programme’ for Mars New Zealand Pedigree by Colenso BBDO Auckland (credited media agency: Starcom NZ) 
  • ‘Hungerithm’ for Mars Chocolate Australia Snickers by Clemenger BBDO Melbourne (credited media agency: MediaCom Australia Melbourne)

The silver APAC winners:

  • ‘Souptube’ for Campbells Arnotts by Clemenger BBDO Sydney (credited media agency: MEC Sydney)
  • ‘You Know The Queen. Now Meet Elizabeth.’ for Netflix by Havas Singapore (credited media agency: Havas Media Singapore) (two Silver Lions) 
  • ‘Until We All Belong’ for Airbnb by Clemenger BBDO Melbourne (credited media agency: Starcom Melbourne)
  • ‘Hungerithm’ for Mars Chocolate Australia Snickers by Clemenger BBDO Melbourne (credited media agency: MediaCom Australia Melbourne)
  • ‘Restaurant Capacity Based Advertising For McDelivery’ for McDonald's by OMD Singapore (credited media agency: OMD Singapore)

The bronze APAC winners:

  • Dentsu Tokyo
  • McCann Worldgroup India Mumbai
  • Ogilvy Australia Melbourne
  • Ifeng.Com Beijing (credited media agency: Ifeng.com Beijing) (two Bronze Lions)
  • McCann Melbourne (two Bronze Lions)
  • McCann Worldgroup India Mumbai / McCann Health New Delhi (credited media agency: McCann Health New Delhi)
  • Havas Australia Sydney (credited media agency: Havas Media Australia Sydney)
  • Y&R Philippines Manila (credited media agency: MEC Philippines Manila)
  • Leo Burnett Melbourne (credited media agency: Starcom Melbourne)
  • Clemenger BBDO Sydney (credited media agency: MEC Sydney)
  • Clemenger BBDO Melbourne

The jury gave a Grand Prix to ‘Innovating Saving’ for Jet.com by R/GA New York.

See all the Media winners.



ENTERTAINMENT WINNERS
Posted 22 June


‘Unlimited Stadium’ for Nike has won BBH Singapore yet more awards: the only APAC Gold in the Entertainment category and a Silver Entertainment Lion.

The region’s one other Silver Lion in this category was awarded to Havas Taiwan for ‘Alice’s Wedding’ for Volvo Cars. There were eight Bronze winners, taking APAC’s total share of the 78 Lions awarded to 11.

The bronze APAC winners: 

  • Lexus International Tokyo / The Weinstein Company Los Angeles
  • Dentsu Taiwan
  • Tohokushinsha Film Corporation / Hakuhodo Inc. Tokyo
  • Publicis Singapore
  • Dentsu Inc. Tokyo
  • AP Thailand Bankok / CJ Worx Bangkok
  • TBWA\Shanghai
  • McCann Melbourne

The judges awarded one Grand Prix for Entertainment, to MRM/McCann Spain for ‘Beyond Money’, advertising Santander Bank’s 1|2|3 Smart Account. 

See all the Entertainment winners.



ENTERTAINMENT FOR MUSIC WINNERS
Posted 22 June

Despite winning three awards in this category when it was first introduced last year, the APAC region failed to take home a single Entertainment For Music Lion in 2017.

The USA is the country to beat when it comes to "creative musical collaborations", as Cannes Lions describes this category, collecting 14 of the 33 Lions awarded. Johannes Leonardo New York took this year’s sole Grand Prix for its ‘Original Is Never Finished’ film for Adidas, while Wieden + Kennedy New York, DDB New York and All Expanded Brooklyn all won Golds. Work from the USA was also awarded five Silver and five Bronze Lions.

See all the Entertainment For Music winners.



NETWORK TALLY THUS FAR
Posted 21 June

Courtesy of Ogilvy, an APAC network-based point tally (complete through the Tuesday night awards, listed below).



METAL TALLY AFTER TUESDAY NIGHT'S AWARDS
Posted 21 June

Australia is running away with the APAC metal count following Tuesday's awards.

  • Australia: 78
  • India: 26
  • Japan: 21
  • Singapore: 17
  • New Zealand: 13
  • Thailand: 11
  • China: 8
  • Hong Kong: 5
  • Korea: 1
  • Total: 180


MOBILE WINNERS
Posted 21 June

Dentsu Y&R Tokyo won the only Grand Prix in the category for 'The family way' on behalf of Recruit Lifestyle's Seem, a smartphone-based test for sperm motility associated with a campaign about male infertility (see "How one brand is trying to change Japanese attitudes to infertility").

The work also won a Gold Lion and a Silver Lion. Clemenger BBDO Melbourne took two Gold Lions for 'Hungerithm' on behalf of Snickers, giving APAC a total of three out of the eight Gold Lions awarded in the category.

Work from the region also took six silver and eight bronze awards.

The silver APAC winners:

  • Dentsu Y&R Tokyo
  • VML Sydney (two Silver Lions)
  • Clemenger BBDO Melbourne (two SIlver Lions)
  • PHD Shanghai

The bronze APAC winners:

  • Tencent, Shenzhen
  • Y&R Singapore
  • R/GA Sydney
  • Ogilvy Australia Melbourne
  • Dentsu Tokyo / Google Tokyo
  • FCB New Zealand Auckland
  • VML Sydney (two Bronze Lions)

See the Mobile winners here.



CYBER WINNERS
Posted 21 June

We hope Clemenger BBDO Melbourne's 'Graham' brought an empty suitcase to Cannes. The campaign won its second Grand Prix of the festival, one of three awarded in the category, and also added two Gold Lions and a Silver Lion to its impressive collection.

All told, APAC work won the aforementioned Grand Prix, five out of the 19 Gold Lions awarded, eight Silver Lions and eight Bronze Lions.

In addition to 'Graham', the other APAC Gold Lion winners were:

  • ‘Hungerithm’ for Snickers by Clemenger BBDO Melbourne
  • ‘QQ Alert: Hope Never Dies’ by Tencent
  • ‘Unlimited Stadium’ for Nike by BBH Singapore

The silver APAC winners:

  • Clemenger BBDO Melbourne (four Silver Lions)
  • Ogilvy & Mather Singapore
  • CHE Proximity Sydney
  • Tohokushinsha Film Corporation Tokyo / Dentsu Tokyo
  • BBH Singapore

The bronze APAC winners:

  • DDB Group New Zealand Auckland
  • CHE Proximity Sydney
  • Tohokushinsha Film Corporation Tokyo / Hakuhodo Tokyo (two Bronze Lions)
  • R/GA Sydney
  • TBWA Hakuhodo Tokyo
  • F5 Shanghai
  • Clemenger BBDO Melbourne

The other two Grand Prix went to:

  • ‘Aland Index / Baltic Sea Project’ for The Bank Of Åland by RBK Communication Stockholm
  • Did You Mean Mailchimp?’ for Mailchimp by Droga5 New York

See all the Cyber winners here.


DIRECT WINNERS
Posted 21 June

ANZ took home all four Gold Lions awarded to the APAC region for Direct (out of 13 Gold Lions globally). Clemenger BBDO Melbourne was awarded three golds, one for the multi-award-winning ‘Meet Graham’ and two for its ‘Hungerithm’ campaign for Snickers, which won a Silver Lion and a Bronze Lion as well. Colenso BBDO Auckland picked up the final gold, for ‘The Child Replacement Programme’ for Mars NZ Pedigree.

In all, the region collected eight Silver Lions and four Bronze Lions, taking a total of 16 awards in the category.

The silver APAC winners:

  • Clemenger BBDO Melbourne (four Silver Lions)
  • Taproot Dentsu Mumbai
  • TBWA Hakuhodo Tokyo
  • McCann Worldgroup India
  • Colenso BBDO Auckland

The Bronze APAC winners:

  • The Monkeys, part of Accenture Interactive, Sydney
  • BMF Pyrmont
  • McCann Sydney
  • Clemenger BBDO Melbourne

The judges awarded just one Grand Prix in the category, to David Miami for ‘Google Home of the Whopper’ on behalf of Burger King.

See all the Direct winners here.


CREATIVE DATA WINNERS
Posted 21 June

Two Australian works won Gold Lions in the category, out of a total of five Gold Lions awarded:

  • ‘Reword’ For Headspace by Leo Burnett Melbourne
  • ‘AAMI Smartplates’ For AAMI Insurance by Ogilvy Australia Melbourne

Overall, APAC work won the two Gold Lions, seven Silver Lions and eight Bronze Lions.

The silver APAC winners:

  • TBWA Hakuhodo Tokyo
  • F5 Shanghai
  • BBH Singapore
  • Clemenger BBDO Melbourne
  • Leo Burnett Sydney
  • Ogilvy Australia Melbourne
  • Zenith Shanghai / SAIC Motor Passenger Vehicle Company Shanghai

The bronze APAC winners:

  • BBH Singapore
  • Leo Burnett Sydney
  • Ogilvy Australia Melbourne (two Bronze Lions)
  • TBWA Hakuhodo Tokyo (two Bronze Lions)
  • BBH Singapore
  • Leo Burnett Melbourne

The sole Grand Prix in the category went to ‘Care Counts’ for Whirlpool  by DigitasLBi Chicago.

See all the Creative Data winners here.



INNOVATION WINNERS
Posted 21 June

Only one piece of APAC work was judged innovative enough to win in this category: 'Roads that honk' for HPCL HP Lubricants by Leo Burnett India (Mumbai), which won a Silver Lion.

The Grand Prix in the category went to 'The Humanium Metal Initiative' for IM Swedish Development Partner by Åkestam Holst Stockholm / Great Works Stockholm.

See all the Innovation winners here.



METAL TALLY AFTER MONDAY NIGHT'S AWARDS
Posted 20 June

Here's the APAC tally thus far:

  • Australia: 36
  • India: 23
  • Thailand: 11
  • Singapore: 10
  • Japan: 9
  • Hong Kong: 5
  • China: 2
  • Korea: 1
  • Total: 106


GLASS WINNERS
Posted 20 June

The category yielded two awards for APAC work (out of 11 total awards):

  • A Gold Lion (one of only two awarded) went to ‘#GIVEHER5’ for The Ammada Trust by Law & Kenneth Saatchi & Saatchi Mumbai.
  • A Bronze Lion went to ‘The Family Way’ for Recruit Lifestyle’s Seem by Dentsu Y&R Tokyo.

The jury awarded a Grand Prix to 'Fearless girl' for State Street Global Advisors by McCann New York.


OUTDOOR WINNERS
Posted 20 June

APAC agencies picked up three of 20 Gold Lions awarded for Outdoor campaigns, the winners being: 

  • BBH Singapore’s Unlimited Stadium for Nike, which also won a Silver Lion in this category.
  • Ogilvy & Mather India’s ‘Savlon Healthy Hands Chalk Sticks’ for ITC Savlon. 
  • Marcel Sydney’s Air-Ink campaign for Heineken Asia Pacific.

The category also yielded 14 Silver Lions and 11 Bronze Lions for APAC work.

The silver APAC winners:

  • GreyNJ United Bangkok
  • Ogilvy Bangkok
  • Ogilvy & Mather Hong Kong / Brand Union Hong Kong
  • McCann Melbourne
  • Clemenger BBDO Melbourne (two SIlver Lions)
  • BBH Singapore
  • AP Thailand Bangkok / CJ Worx Bangkok
  • Ogilvy & Mather Japan Tokyo
  • TBWA Thailand Bangkok
  • McCann Worldgroup India Mumbai

The bronze APAC winners:

  • Cheil Worldwide Hong Kong
  • Ogilvy & Mather Hong Kong
  • Mullenlowe Singapore
  • TBWA Thailand Bangkok
  • BWM Dentsu Melbourne
  • Cheil Worldwide Seoul
  • Saatchi & Saatchi Sydney
  • Clemenger BBDO | Touchcast Wellington
  • TBWA Hakuhodo Tokyo
  • Ogilvy & Mather Hong Kong / Brand Union Hong Kong
  • Ogilvy & Mather Japan Tokyo

The jury awarded two Grand Prix: to Twitter USA for a billboard series of pictures accompanied simply by a hashtag and no further text; and to McCann New York for the 'Fearless Girl' statue on Wall Street, for State Street Global Advisors.

See all the Outdoor winners.



PR WINNERS
Posted 20 June

Ogilvy & Mather's Singapore and Mumbai offices struck gold, and Clemenger BBDO Melbourne added to its haul as the region took three Gold Lions (out of 17 awarded). The three Gold Lion winners are:

  • ‘Savlon Healthy Hands Chalk Sticks’ for ITC Savlon by Ogilvy & Mather Mumbai
  • ‘Meet Graham’ for Transport Accident Commission Victoria by Clemenger BBDO Melbourne
  • ‘Pitching French Films to Hollywood’ for the Alliance Française De Singapour Ciné Club by Ogilvy & Mather Singapore

All told, APAC work won three Gold Lions, seven Silver Lions and eight Bronze Lions.

The silver APAC winners:

  • BBDO India Gurgaon
  • Dentsu Tokyo
  • Clemenger BBDO Melbourne (three Silver Lions)
  • BBD Group New Zealand
  • BWM Dentsu Sydney

The bronze APAC winners:

  • TBWA Melbourne (two Bronze Lions)
  • Dentsu Tokyo / Google Tokyo
  • Ogilvy & Mather Mumbai
  • Saatchi & Saatchi Sydney
  • Ogilvy Australia Melbourne
  • Clemenger BBDO Melbourne
  • FCB New Zealand Auckland

The jury awarded a single Grand Prix, to 'Fearless girl' for State Street Global Advisors by McCann New York.

See all the PR winners.



PRINT & PUBLISHING WINNERS
Posted 20 June

The sole APAC Gold Lion (out of 14 golds awarded) went to Colenso BBDO Auckland for work on behalf of Mars' Pedigree, titled 'Tub', 'Man & Book' and 'Boat', part of the 'Child Replacement Programme' work that also won gold in Promo & Activation (see below).

All told, the region won one Gold Lion, three Silver Lions, and four Bronze Lions.

The silver APAC winners:

  • Publicis Shanghai for Xiaomi
  • Ogilvy Bangkok for Lego
  • TBWA Thailand for McDonald's

The bronze APAC winners:

  • Mullenlowe Singapore
  • Cheil Worldwide Hong Kong
  • TBWA Thailand Bangkok
  • Ogilvy & Mather Hong Kong / Brand Union Hong Kong

The jury awarded a single Grand Prix, to David of Miami for work on behalf of Burger King, which showed the chain's restaurants burning down as a way of underscoring the fact that it uses open flames to cook its burgers.

See all the Print & Publishing winners.

'Boat' by Colenso BBDO Auckland


PROMO & ACTIVATION WINNERS
Posted 20 June

'Meet Graham' took the sole Gold Lion awarded to APAC work in this category. The campaign also won two Silver Lions. All told, APAC work won the single Gold Lion, six Silver Lions and 11 Bronze Lions.

The other silver APAC winners:

  • 'The Child Replacement Programme' for Mars New Zealand Pedigree by Colenso BBDO Auckland
  • 'Made Possible By Melbourne' for the University of Melbourne by McCann Melbourne
  • 'Hungerithm' for Mars Chocolate Australia Snickers by Clemenger BBDO Melbourne (two SIlver Lions)

The bronze APAC winners:

  • Clemenger BBDO Melbourne (two Bronze Lions)
  • Colenso BBDO Auckland
  • BBH Singapore (four Bronze Lions)
  • Clemenger BBDO| Touchcast Wellington (two Bronze Lions)
  • Ogilvy & Mather Mumbai
  • AP Thailand Bangkok / CJ Worx Bangkok

A Grand Prix in this category went to 'Boost Your Voice' for Boost Mobile by 180LA.

See all the Promo & Activation winners here.

Pedigree's Child Replacement Programme


LIONS HEALTH WINNERS
Posted 19 June

On the festival's first awards night, Clemenger BBDO Melbourne and McCann Health India both won Grand Prix—the former in the Health & Wellness category and the latter the Lions Health Grand Prix for Good. Medulla Communications Mumbai and McCann Health New Delhi finished second and third for Healthcare Agency of the Year, and McCann Health won Healthcare Network of the Year.

Health & Wellness:

Graham is off and running. The frightening looking mascot for road safety, created by Clemenger BBDO Melbourne for Transport Accident Commission Victoria, has taken the only Grand Prix in the Health & Wellness category—the first of what many believe will be a multitude of awards at this year's festival. The work also won a Gold Lion, three Silver Lions and one Bronze Lion.

Two other APAC campaigns won gold:

  • ‘Bullish boss’ and ‘Bridezilla’ for Unilever (Clear) by MullenLowe Singapore
  • ‘Milk slams’ for Fonterra by Colenso BBDO Auckland

All told in the category, APAC countries took the Grand Prix, three gold, six silver and 10 bronze.

The silver APAC winners:

  • McCann Worldgroup Bangkok
  • CHE Proximity Sydney
  • Clemenger BBDO Melbourne (three awards)
  • Red Fuse Communications, Hong Kong

The bronze APAC winners:

  • Taproot Dentsu Mumbai
  • Leo Burnett Sydney
  • Revolver/Will O'Rourke Sydney / Che Proximity Sydney
  • Hakuhodo Tokyo
  • Clemenger BBDO Melbourne
  • Dentsu Tokyo
  • McCann Tokyo
  • McCann Melbourne
  • Ogilvy & Mather Mumbai
  • McCann Health New Delhi / McCann Worldgroup India Mumbai

See all Health & Wellness winners here.

Pharma:

McCann Health India dominated the category, winning four out of six Gold Lions awarded, plus four Silver Lions for 'Immunity charm' for the Ministry of Public Health of the Islamic Republic Of Afghanistan. The campaign also won the The Lions Health Grand Prix for Good, open to Gold Lion winning entries ineligible for a Grand Prix in their section.

All told, APAC work won four gold and seven silver awards. The other APAC winners were Medulla Communications Mumbai (two Silver Lions) and F5 Shanghai (one Silver Lion).

The category itself yielded no Grand Prix. See all the Pharma winners here.

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