Advertising Marketing Media PR Analysis Data News The Knowledge
Nicola Merrifield
Oct 22, 2022

Campaign CMO Outlook: Digital retail media picks up

Retail media is set to be worth $101bn in 2022. Campaign has spoken to CMOs worldwide about their plans to take advantage of this opportunity.

Excellent choice! This is exclusive Campaign content.

Sign in or join our top subscription tier, The Knowledge, today.

The Knowledge

Why Subscribe?

  • Monthly global and APAC research reports on M&A, new business and client spending
  • Quarterly global forecasting reports
  • Trend analysis reports with APAC agency report cards
  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles,. No monthly limits!
  • Full account membership support
  • Event discounts
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

3 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

OMD takes the lead as EssenceMediacom drops out of global rankings

4 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

Mash names all-female executive team, shifts global HQ to Singapore

6 Mash names all-female executive team, shifts global HQ to Singapore

Cheetos’ launches limited edition fashionably functional pants

7 Cheetos’ launches limited edition fashionably functional pants

Move and win roundup: Week of April 21, 2025

8 Move and win roundup: Week of April 21, 2025

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

EMA 2025 winners revealed in live ceremony

10 2025 winners for Event Marketing Awards announced in live ceremony

Related Articles

Campaign CMO Outlook 2023: AI supercharges adland
The Knowledge
Nov 7, 2023
Ian Darby

Campaign CMO Outlook 2023: AI supercharges adland

Campaign CMO Outlook 2023: In-housing permeates brands
The Knowledge
Oct 30, 2023
Ian Darby

Campaign CMO Outlook 2023: In-housing permeates brands

Almost half of marketers plan creative or media agency review in next 12 months
The Information
Nov 26, 2024
Nicola Merrifield

Almost half of marketers plan creative or media ...

Purpose-led marketing—still in favour?
The Knowledge
Nov 18, 2024
Nicola Merrifield

Purpose-led marketing—still in favour?

Just Published

Brands must eradicate the 'insight famine' to find success: Cannes Lions
3 hours ago
Chris Powell

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.

Sweaty Betty kicks off campaign focused on leg
5 hours ago
Eszter Gurbicz

Sweaty Betty kicks off campaign focused on leg

'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.

Is a four-day working week viable for adland?
5 hours ago
Beau Jackson

Is a four-day working week viable for adland?

A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.

Adidas and FCB create performance shoe for runners with Down syndrome
5 hours ago
David Brown

Adidas and FCB create performance shoe for runners ...

Three years in the making: After rigorous testing and development, the product is set to launch in 2026.