Retail media is set to be worth $101bn in 2022. Campaign has spoken to CMOs worldwide about their plans to take advantage of this opportunity.
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The Meta CEO announced a slew of new features that will help users facilitate interactions with businesses within a WhatsApp chat, at the company's annual 'Conversations' conference held in Mumbai
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Merger forms part of network’s transition to a simplified model under one P&L as clients demand greater speed and flexibility.
Oppo India's chief marketing officer gets candid on speaking five languages, his three focus areas for Oppo, and following the brand's mantra of 'doing the right things and doing things right'.
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Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.
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