In-housing might be particularly seductive to marketers during times of economic pressures, but its appeal is wider than the financial justification. Campaign has spoken to CMOs worldwide to uncover their future plans.
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Nikpour’s dramatic transformation of Publicis’ luxury design arm is a testament to his democratic and inclusive method of putting employees first.
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In a CBC Dragons' Den episode, Liu criticised the brand's founders for their insensitivity to boba tea's cultural origins—sparking widespread social media support for respecting Asian products and avoiding their exploitation for profit.
EXCLUSIVE: Liao will also continue to lead Wavemaker Hong Kong—with a focus on optimising client services and driving outbound business for Chinese brands.
The agency network is riding high from its Amazon win in the third quarter, despite political and operational turbulence.
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