Emily Tan
Mar 23, 2018

Brands would be 'hypocritical' to leave Facebook over data breach

Following Mozilla's lead by withdrawing would also not make strategic sense, according to insiders. However, some foresee more lasting consequences.

Mark Zuckerberg (file photo from Mobile World Congress 2016)

As Mozilla becomes the first advertiser to declare it has pulled Facebook spend, industry chiefs have warned brands of hypocrisy if they boycotted the social media giant over the Cambridge Analytica scandal.

It would be bloody surprising if brands boycotted Facebook over the Cambridge Analytica scandal, unless it starts losing users, DigitasLBi chief strategy officer international, Fern Miller said.

Miller was responding to The Times that reported some members...

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