Michael Daley
Apr 10, 2018

Six changes marketers must make after Cambridge Analytica

No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.

Michael Daley

The recent FacebookCambridge Analytica story made headlines around the world about the ethics of data protection. While the EU has been proactive in this i.e with GDPR adoption, other regions haven’t been as enthusiastic. This latest scandal, however, has turned the tide.

The upshot Now that consumers care, they will alter their expectations around how you capture and use their data. Data governance and usage policy will change. But it also means marketers...

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