Trumping the filter bubble
Just as Donald Trump mastered the echo chamber to land himself this presidential inauguration, marketers can use it to their advantage, says Michael Daley of DigitasLBi.
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Six changes marketers must make after Cambridge Analytica
No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.