David Blecken
Mar 17, 2016

BMW taps UM for Japan media duties

TOKYO - BMW has appointed UM to handle its media planning and buying business in Japan, according to sources.

BMW's account moves from Hakuhodo
BMW's account moves from Hakuhodo

The business is understood to be worth around US$40 million and was previously handled by Hakuhodo. The appointment of UM followed a pitch that also involved the incumbent and Dentsu.

According to a source, H&M also recently appointed the agency for planning and buying duties in Japan, worth around $12 million. That pitch reportedly involved Dentsu, the incumbent, ADK, Hakuhodo, and TBWA Hakuhodo.

Representatives from UM were unable to confirm, deny or comment on the developments.

Campaign understands that demand for data and analytics services played a role in both appointments. UM offers a proprietary Business Analytics Engine to monitor performance and assist in the media-planning process.

 

Related Articles

Just Published

1 day ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

1 day ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

1 day ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

1 day ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.