The campaign runs from 7 April to 4 May across 50 Clear Channel Play panels and 75 six-sheet posters positioned at key locations in the Spree network. It aim to reach women aged 20 to 39.
The 50 digital 'Play' screens use the contextual trigger of weather and time of day, displaying hourly readings of UV levels to reinforce the importance of sunscreen benefits and remind that sun protection is necessary throughout the day see...
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227
Membership
Why Subscribe?
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events
or call +852 2122 5227
or email subscriptions@campaignasia.com
