Gabey Goh
Apr 12, 2016

Biore uses perfect timing for perfect spray

SINGAPORE - Kao Singapore’s has launched a new campaign for ‘Bioré UV Perfect Spray’, to drive awareness and educate commuters on the damaging effects from exposure to the sun’s ultraviolet (UV) rays.

The campaign runs from 7 April to 4 May across 50 Clear Channel Play panels and 75 six-sheet posters positioned at key locations in the Spree network. It aim to reach women aged 20 to 39.

The 50 digital 'Play' screens use the contextual trigger of weather and time of day, displaying hourly readings of UV levels to reinforce the importance of sunscreen benefits and remind that sun protection is necessary throughout the day see...

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