Woo will lead the marketing department and assume overall responsibility for marketing communications, research and insights, mobile and digital development, creativity and innovation.
She joins the OOH media company from Singapore Tourism Board, where she spent the last five years overseeing strategic partnerships across travel and non-travel trade industries and spearheading the development and anchoring of strategic tourism projects for the entertainment sector.
The appointment marks a homecoming for Woo, who was marketing manager at Clear Channel back in 2008.
Kelly Khoo, CEO of Clear Channel Singapore, said having Woo back on the team is “a real coup”.
“She was a part of the team that started our business transformation a few years ago and her return will sustain this continued transformation,” she added.
Khoo said that in addition to marketing duties, the sales activation component of Woo’s remit will be crucial.
“It is time that our research conversations take on a different tenor,” she added. “This is a performance-driven business that requires the necessary evidence-based approach to drive predictability or accountability.”
Joining Woo are two new hires, Melissa Ang, as insights manager and Fiona Chua, as creative specialist.
Formerly from IPG Mediabrands and PHD, Ang boasts experience working with many brands across the different sectors and media platforms.
She is now responsible for effectively integrating and synthesising qualitative and quantitative information into actionable insights that inform decision-making and drive action and growth for advertisers.
As a creative specialist, Chua, will be working closely with the sales team to conceptualise and produce captivating, out-of-the-box and innovative executions for advertisers.
She boasts a background as digital and social media specialist with WWF and senior digital executive with Sony Music Singapore.