Jenny Chan 陳詠欣
Sep 17, 2015

Beer firms vie for a piece of Myanmar

SECTOR STUDY: Despite strong incumbents, international beer-makers are keen to establish a foothold in the growing market, and are building local brands to do so.

Changing tastes: International brands hoping to win a near-virgin market

Hot weather favours beer-drinking in Myanmar. Parents are fine with young adults having beer rather than hard liquor. There are more than 15,000 small streetside shops and convenience stores potential distribution points selling bottled beers at almost every corner of the country. Under-18s are not legally allowed to buy alcohol, but teens are rarely asked to show ID. 

All these factors ferment into a market opportunity that is “pretty obvious”, said Rose Swe,...

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