David Blecken
Nov 9, 2015

'Beauty Bound': YouTube and SK-II get serious about makeup gurus

TOKYO - SK-II and Google's ‘Beauty Bound Asia’, a contest to identify the region’s top YouTube creator in the beauty segment, concluded in Tokyo on Saturday. In the first of a two-parter on beauty-related content creation, we spoke to David Powell, Google’s Tokyo-based director of APAC online partnerships and global communities.

David Powell at the YouTube studio in Tokyo

This is the first in a two-part series on beauty content in Asia. Tune in tomorrow for an interview with SK-II's director of global communications and YouTube creator Michelle Phan.

A big part of Powell’s role is to help individual creators of YouTube content be successful. As well as promoting them, that involves educating them in content creation and giving them the facilities to get the most they can out of the...

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