Endo, who has served as managing director and managing partner of Mindshare Japan, will oversee the agency’s entire media group, comprising TV, newspaper, magazine, out-of-home, interactive and radio.
The role will take effect at the end of the month, with Endo reporting to I&S BBDO president and chief executive Masayuki Nozoe.
Prior to assuming a management role at Mindshare in 1999, Endo developed his career in media planning and buying roles at agencies such as ADK, and worked as a marketer for McDonald’s Japan.
The role will take effect at the end of the month, with Endo reporting to I&S BBDO president and chief executive Masayuki Nozoe.
Prior to assuming a management role at Mindshare in 1999, Endo developed his career in media planning and buying roles at agencies such as ADK, and worked as a marketer for McDonald’s Japan.
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