Paul Howell
Jun 22, 2011

Batey and Qatar Airways unveil worldwide campaign

PARIS - Qatar Airways has launched a new television advertising campaign, highlighting its growing range of destinations and award-winning cabin crew. Developed by Batey, the spots are directed by cinematographer Michael Buckley.

Batey Singapore's campaign for Qatar Airways highlights its international crew
Batey Singapore's campaign for Qatar Airways highlights its international crew

The three commercials, launched at the Paris Air Show on June 21, will be aired on major global and regional news networks, including BBC, CNN, Channel News Asia, Al Jazeera, Sky News, CNBC TV 18, Euronews, and TV5 Monde, as well as Discovery Channel, National Geographic and Orbit Showtime.

The campaign is also being promoted as an online contest on the airline’s web site and Facebook page, with open tickets to any of Qatar Airways’ destinations as prizes.

The 'Around the world' spot  aims to capture the sights and sounds of where the traveller 'wants to be'. Filmed in various locations across the airline’s global network and featuring spectacular sceneries, the commercial visually communicates the many exciting travel options offered by Qatar Airways.

The second and third spots are variants sharing the title 'Beyond the cabin' (pictured) aim to underscore the airline’s five-star service and the genuine warm hospitality of the airline’s cabin crew on the ground and in the air. Like the airline's actual cabin crew, it uses a multi-cultural staff with talent from the US, Australia, Russia, Hong Kong, China, Singapore, Malaysia, Philippines and Thailand.


ECD  Ali Shabaz
Art Director  Ang Sheng Jin
Producer  Sandra Ong
Account Management  Maryanne Soh
Production  Lunar Films
Director & Director of cinematography  Michael Buckley
Executive producer  Ken Yap
Producer  Ace Tan

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