Staff Reporters
Jul 17, 2017

Asia-Pacific YouTube Ads Leaderboard: June 2017

The latest list features Unilever's episodic Ramadan campaign in Indonesia and a triple-play from Panasonic including a lively musical hit in Japan.

Asia-Pacific YouTube Ads Leaderboard: June 2017

Campaign Asia-Pacific presents the Asia-Pacific YouTube Ads Leaderboard, a monthly list curated by Google.

Comments from Google: 

This month's leaderboard demonstrates the power of online series to generate sustained engagement in a way that would be hard repeat with other forms of video advertising. Unilever collaborated with well-known YouTubers in Indonesia to create a special Ramadan campaign featuring episodic content that encouraged them to re-engage and deepen their relationship with the brand. Likewise, Panasonic — who appear an impressive three times in this month’s list — first created a bubbly musical collaboration with “Perfume” (#5) then recreated it using famous sports icons (#2) to reach an even larger audience.

1. Unilever Indonesia (IDN), 1001 Inspirasi Ramadhan - Jelang Buka: Episode 1 - Aku Tinggal Sama Mama?

2. Panasonic Japan (JP), AWA DANCE by Team Panasonic

3. Unilever Indonesia (IDN), 1001 Inspirasi Ramadhan - Jelang Buka: Episode 2 - Kangen

4. Isaac Official (VN), BƯỚC CHÂN CỔ TÍCH (Official MV) | Isaac ft. Gia Khiêm ft. Bảo An​

5. Panasonic JP (JP), Perfume「Everyday」-AWA DANCE edit-

6. Panasonic India (IN), The Intelligent Phone (#TheIntelligentPhones) | Panasonic Smart Phones

7. PlayStation (JP), 特別動画「止まらない山田孝之の妄想 ~大画面でドラクエXI~」

8. TENAGAofficial Malaysia (MY), Iklan Raya TNB 2017 - Dugaan Raya Aida - #DugaanRaya

9. Nippon Life - Nissaymirai (JP), 「平野美宇がカフェで卓球するとこうなる」篇

10. Suntory (JP), サントリー天然水『水の山行ってきた 奥大山』篇 60秒 サントリー CM

About: The Asia-Pacific YouTube Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion.

Related Articles

Just Published

3 hours ago

Nike Japan ad receives backlash—but is incidentally ...

A moving new film by W+K and Nike sparks debate about racism in Japan.

4 hours ago

Amstel's global brand director on China launch

Amstel, which this year celebrates its 150th anniversary, is preparing a marketing push to announce its entrance in China for the first time.

4 hours ago

New Business League: October 2020 report

Dentsu, Leo Burnett, PHD, OMD, VMLY&R, BBDO, MediaCom and Starcom are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

4 hours ago

Five takeaways from Zalora's Trender report on SE ...

TOP OF THE CHARTS: Even as talk of a vaccine grows louder, consumers in the region may continue to stick with ecommerce post-pandemic too.