Babar Khan Javed
Jul 31, 2018

Apple's pay-per-install ad product available in South Korea, Japan

Apple's performance-marketing tool for App Store Optimisation has reached two APAC markets.

Apple's pay-per-install ad product available in South Korea, Japan

Apple launched Search ads for apps in South Korea and Japan this week.

Similar to the Google AdWords model, the pay-per-install ad product allows app marketers to bid on keywords or lookalike audiences in order to gain rankings in the App Store or prominence in a search.

While app store optimisation (ASO) has become a growing field, like SEO, it has its limitations, particularly with regards to time taken in order to become effective from a performance perspective. For app marketers, performance refers to app installs.

According to Apple, search ads do not require minimum bids, which means that large app marketers will be unable to outbid small app marketers. It does, however, mean that either type of app marketer can bid on a competitor's keyword.

With the Play Store and App Store cluttered with a combined 6 million apps, the option of paid search on branded and generic keywords gives app marketers the opportunity to achieve app discovery with a potential future user or customer. In-platform advertising is a billion dollar business, with a similar ad format comprising 4% of Amazon's Q2 2018 earnings.

App marketers in South Korea and Japan will be able to run campaigns with Search Ads from 1 August, targeting by keyword searches of site visitors.

Tags

Related Articles

Just Published

2 hours ago

Mother's first H&M work is a love letter to young ...

From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.

2 hours ago

Lego Group invites adults to play as it launches ...

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

2 hours ago

The industry’s two-faced stance on climate change

Agencies are working to make their own operations sustainable but they remain committed to working for fossil fuel clients.

2 days ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.