Babar Khan Javed
Apr 19, 2018

Mobile app fraud has grown 30% in a year and now costs advertisers over $700 million: AppsFlyer

As both sides gain sophistication, fraud has become a high stakes race.

In the first quarter of 2018, mobile app marketers were exposed to over $700 million in ad fraud, according to a new study from AppsFlyer.

The findings follow a study on device ID reset which found advertisers were losing over a billion dollars annually to click injections and app spoofing.

Advertisers with mobile apps in the shopping, gaming, finance and travel categories are the hardest hit, with over $275 million...

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