CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | Charoen Pokphan Group Thailand, Seek Asia Malaysia | 94.0 | 93.5 | 528 | |
| 2 | 2 | Wunderman Thompson | Vedanta India Project, Mega Lifesciences Public Co Ltd India Project | 53.7 | 53.7 | 213 | |
| 3 | 3 | Leo Burnett | McDonald's China Project, Siam Kubota Thailand | 50.5 | GIO insurance Australia | 49.1 | 154 |
| 4 | 4 | DDB | Polestar - social retainer contract China, HKSTP Inno Park Asset Production Hong Kong | 40.1 | 40.1 | 178 | |
| ↑5 | 6 | Havas Worldwide | AKARA CAPITAL ADVISORS PVT LTD India, ERUDITUS India | 30.0 | 29.0 | 93 | |
| ↓6 | 5 | Digitas | Huawei China Project, Ji Nan On Cloud China Project | 28.5 | 28.5 | 44 | |
| 7 | 7 | Dentsu | KSF China Project, Ito En China Project | 26.1 | United Airlines Global | 25.1 | 87 |
| 8 | 8 | BBDO | Smoore (Vaping Chip) China Project, Champion China Project | 24.1 | 23.6 | 102 | |
| ↑9 | 10 | Publicis | Guerlain China Project, GSK China project | 18.1 | 17.1 | 84 | |
| ↓10 | 9 | McCann Worldgroup | IndusInd Bank India, Bosch India | 16.0 | 16.0 | 57 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Mindshare | Lovely Professional University India, Jenny Craig Australia | 122.2 | Meta (Facebook etc) Global | 88.1 | 137 |
| ↑2 | 3 | Wavemaker | Perrigo Australia, Matrimony.com India, Philips (Male Grooming) - Planning | 58.4 | Campari Group Australia | 54.4 | 114 |
| ↑3 | 4 | PHD | DIDI China, Chanel Global, Zurich Insurance Indonesia Project | 49.2 | Brillon India | 47.5 | 70 |
| ↓4 | 2 | OMD | SKIS Bank Taiwan Project, Apollo Pharmacy Limited India | 45.8 | Eastspring Thailand | 41.4 | 86 |
| 5 | 5 | Zenith | Reckitt Malaysia , Reckitt Philippines, Rio Tinto Group Australia | 42.9 | Edrington Singapore | 26.3 | 45 |
| 6 | 6 | Publicis Media | Stellantis Global, Nestle Pakistan | 25.0 | 25.0 | 2 | |
| 7 | 7 | Carat | Amorepacific China, Pernod Ricard China, UGG China | 27.0 | L'Oreal Australia | 20.3 | 120 |
| ↑8 | 13 | Spark Foundry | Meta (Facebook etc) Global, Voyages Indigenous Tourism Australia, Globe Telecom Inc Philippines Project | 19.9 | 19.7 | 26 | |
| ↑9 | 11 | Initiative | Reckitt (Offline Media) Indonesia, Bombinate Technologies (Koo Media) India | 21.0 | Hamdard(Offline) India | 19.6 | 54 |
| ↓10 | 8 | MediaCom | Florentia Village China, Car24 Thailand | 23.4 | Breitling China | 19.1 | 48 |
TOP 10 APAC CREATIVE WINS
| AGENCY | ACCOUNT | AREA |
| BBH | Mini | China |
| DDB | Polestar - social retainer contract | China |
| Kinnect | Amazon Group (Amazon India, Mini TV, Fashion, Groceries, Devices, AGIF, Prime Day, ART) | India |
| Saatchi & Saatchi | Yili JinLingGuan | China |
| Cummins & Partners | Circles.Life | Australia |
| M&C Saatchi Group | Hire Up | Australia |
| BBH | Yes Bank | India |
| FCB | Resorts World Genting | Malaysia |
| BBH | UOB Brand Revitalisation | Singapore |
| M&C Saatchi Group | Western Sydney University | Australia |
TOP 10 APAC MEDIA WINS
| AGENCY | ACCOUNT | AREA |
| iProspect | Kering (Gucci, YSL etc) | Global |
| Spark Foundry | Meta (Facebook etc) | Global |
| PHD | Chanel | China |
| PHD | DIDI | China |
| Wavemaker | Tata Consumer Products Ltd | India |
| Zenith | Reckitt | Malaysia |
| Nunn Media | Silversea Cruises | APAC |
| Zenith | Reckitt | Philippines |
| PHD | Chanel | Korea |
| Havas Media | Just Dial | India |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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