David Blecken
Nov 7, 2017

ANA and Airbnb combine brand equity for regional Japanese travel

A joint promotion aims to change domestic travel habits.

Representatives from ANA, Airbnb and Peach Aviation at a press conference in Tokyo

ANA, along with its low-cost sub-brand Peach Aviation, has partnered with Airbnb to promote more adventurous domestic travel in Japan.

The three entities will work together to encourage a more casual approach to travel, and in particular to drive people to less-visited parts of Japan. Apart from supporting the companies’ own business interests, a broader aim of the initiative is to be seen to help revitalise the country’s regional economy.

The...

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