Robert Sawatzky
Jun 4, 2018

Amazon and Lazada click with consumers

Not all ecommerce brands are capitalising on the steady rise in online shopping. Top players Amazon, Lazada and Taobao saw strong gains but others like Ebay, Rakuten, Zalora and Flipkart still have work to do.

Amazon's Singapore staff prepare orders at their Prime Now facility at the Mapletree Logistics Hub on Toh Guan Road in July 2017.  Source: SPH

Ecommerce isn’t exactly new, and neither are the top brands in the category. Yet there’s an unspoken expectation that such new economy’ platform brands have nowhere to go but up, especially in Asia-Pacific. And it’s not hard to imagine why. The ever-increasing ease of mobile internet payments and highly-developed logistics systems have made online shopping second nature to consumers in most Asia-Pacific markets. APAC leads the world in online shopping, according to Forrester, with sales expected to...

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