Lazada is the most visited ecommerce app in Singapore, according to iPrice and App Annie’s latest ‘Map of Ecommerce’ study.
Analysing mobile usage data from Q2 2019, the report found that Lazada saw the highest number of monthly active users (MAU), and was the most visited platform across desktop and mobile web with 7.5 million visitors. The findings build on Lazada’s performance in Q1 2019, where it was also had the most MAUs. The study attributes Lazada’s continued success in Singapore in part to its experience marketing strategy, which the company has branded ‘shoppertainment’.
Qoo10 was the second-most used mobile shopping app in Singapore with 7.1 million visitors, and the third most downloaded app, showing that it’s localisation strategy is paying dividends. However, Shopee was the leader in acquiring new customers as it was the most downloaded mobile shopping app in Singapore in Q2. It also saw a corresponding 11% increase in traffic to its site.
The SEA-backed e-commerce platform was probably the most successful in acquiring new consumers as Shopee was the most downloaded mobile e-commerce shopping application in Singapore in Q2 2019. The e-commerce company also saw improvements on its website as Shopee saw an increase in traffic by 11% when compared to the previous quarter, garnering more than 2.8 million average visitors in Q2 2019 in Singapore alone.
When analysing international mobile shopping platforms, Taobao was the most popular in Singapore, followed by AliExpress and Amazon. App Annie’s data showed that users were more engaged on Amazon’s global platform that it’s localised Amazon Prime Now offering, indicating that consumers are still more interested in products from the US and elsewhere than what’s available through the Singapore platform.
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