David Blecken
Aug 4, 2011

AIA to review regional creative business

ASIA-PACIFIC - AIA Group is to hold an integrated creative pitch across Asia-Pacific, led out of Hong Kong.

AIA's campaigns have featured a mosaic design to convey the 'power of we' concept
AIA's campaigns have featured a mosaic design to convey the 'power of we' concept

The insurance conglomerate has issued an RFP, with creative and strategy pitching expected to take place in September.

The agencies to compete for the business have not yet been confirmed, but incumbent Leo Burnett is expected to defend the account. A source close to the business indicated that “all key holding groups” were likely to be involved.

Proceedings are being coordinated by consultancy R3. The move follows the appointment of Paul Groves as chief marketing officer in January. R3 was unable to comment, but it is thought that Groves, who has worked in other areas of the group outside of Asia, is taking the opportunity to reassess marketing capabilities for the brand in the region.

The value of the account has not been confirmed, but it is expected to be sizable. Formerly part of AIG, the company staged Asia’s largest ever IPO, raising close to US$17 billion.

Campaign Asia

Related Articles

Just Published

7 hours ago

48% Indians want more inclusive representation from ...

Depiction of women in Indian ads continues to be skewed stereotypically while diversity and inclusion of LGBTQI+ groups nearly absent, according to a Kantar report

7 hours ago

Step beyond tokenism when advertising for people ...

A panel at the Advertising Standards Council of India's D&I Edge summit shared how brands should focus on authenticity and explore the role of advertising in driving social change.

8 hours ago

Why engaging with Taylor Swift’s devoted fanbase ...

Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.

8 hours ago

Adidas creates clothing for Roblox avatars

Brand launches shops in virtual world and partners with creator Rush Bogin.