Ads will work on Twitter, says report

GLOBAL - If, or more likely when, Twitter introduces ads to its service, users of the social networks will not hold back from engaging with them, according to research.

A new report by Interpret, which surveyed 2,000 social network users, found that 24 per cent of Twitter users are open to reviewing or rating products online, compared to 12 per cent of users of other social network. One in five will visit company profiles, and 20 per cent will click on ads or sponsors, versus nine per cent of non-Twitter users.

The data suggests that Twitter users demonstrate higher engagement with brands, and not just...

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