Benjamin Wong
Nov 18, 2016

Account-based marketing: A path to personalised customer experience

An account-based marketing approach can help B2B marketers create an engaging customer experience says Progress' Benjamin Wong.

Benjamin Wong

Digital technologies have taken the world by storm, transforming business models, industries and different organisational functions, including the marketing field. Gone are the days of “spray and pray” where practitioners blindly blast their marketing communication to everyone and pray that someone would purchase their product.

Flyers, advertising placements and cold calling are now considered traditional. Nowadays, customised messaging and an engaging experience for customers through websites and apps is the name of the game.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
OMD adds to APAC Beiersdorf media duties with South Asia wins
Premium
2 days ago

OMD adds to APAC Beiersdorf media duties with South ...

After defending its full media mandate in India, OMD has now added Bangladesh to its remit.

Premium
Spotify 'wraps' data & creative work in new SEA campaigns
Premium
2 days ago

Spotify 'wraps' data & creative work in new SEA ...

'Wrapped' Spotify work stretches across Indonesia, Thailand and the Philippines, featuring Asian artists like BTS, Andmesh and F.HERO.

Premium
Independents give major networks run for their money in ANZ
Premium
2 days ago

Independents give major networks run for their ...

While major agencies had a good night, Versa and Special Group were among the independents punching well above their weight at this year's AOY awards for ANZ.