David Blecken
Dec 30, 2016

A look back at one of Dentsu’s most difficult years

As 2016 draws to a close, Dentsu’s overwork scandal has come to a head, with president and CEO Tadashi Ishii announcing that he will step down in January. Here's a concise account of the events that led to this point.

Tadashi Ishii

The move, which some industry observers foresaw, can be seen as a gesture of acceptance of responsibility for the December 2015 suicide of an overburdened young employee. Ishii led the company for nearly six years. One of Japan’s most powerful and influential entities, Dentsu now faces an unprecedented challenge in restoring its reputation. Here’s how the issue took shape.

December 2015 Matsuri Takahashi, a recent graduate of Tokyo University, commits suicide after complaining to family...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Welcome to Campaign Wake-Up
Premium
8 hours ago

Welcome to Campaign Wake-Up

Catch up on global industry news to start your day.

Premium
In US, big digital media pitch for JCPenney comes down to 360i and OMD
Premium
9 hours ago

In US, big digital media pitch for JCPenney comes ...

The account is believed to be worth $150 million.

Premium
Dior in crisis in China, but yet to apologize on Western social media
Premium
10 hours ago

Dior in crisis in China, but yet to apologize on ...

During a workshop at a Chinese university, the brand presented a map of China that did not include Taiwan.

Premium
One-word answers with General Mill's Brad Hiranaga
Premium
1 day ago

One-word answers with General Mill's Brad Hiranaga

See what the chief brand officer has to say about the CPG industry today and in the future.