Dentsu is to remove 10 principles from its employees’ handbook following controversy over one that encourages staff to see a task through to the end “even if it kills you”.
The commandment drew criticism after a Dentsu employee committed suicide last year. Known as Dentsu’s 10 devil rules’, the list was drawn up in 1951 by then president Hideo Yoshida. The rules are designed to inspire staff to work to their maximum potential.
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