David Blecken
Sep 21, 2016

Dentsu overbilling controversy deepens

Irregular transactions by a performance marketing company within Dentsu's domestic operations re-emphasise the need for greater transparency in a notoriously opaque market.

Toyota is a longstanding Dentsu client (toyota.jp)

TOKYO - A subsidiary of Dentsu’s Japan operations is facing allegations of overcharging Toyota, a longstanding client, for an ongoing period, and some sources believe the irregularities extend to traditional media as well.

As first reported by Australian publication AdNews, DA Search and Link DASL is alleged to have overbilled Toyota in Japan for a period of five years or longer, and it is understood that Toyota is reviewing its digital assignments...

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