David Blecken
Jul 12, 2018

Dentsu finds itself on unstable ground with its key client

Marketing cuts combined with recent scandals suggest a change in dynamics in the agency's relationship with Toyota.

Photo: Shutterstock

Dentsu has come under pressure from increased focus on costs by Toyota, which is understood to be its most important client in terms of billings, suggesting a change in dynamics for the agency following the scandals of recent years.

A July article in Sentaku, a publication that details challenges and sometimes misdeeds involving Japanese corporations, states that Toyota plans to drop Dentsu from its list of vendors in China following an incident in Shenzhen...

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