Atifa Silk
Sep 9, 2014

Exclusive: Interview with Dentsu's Tadashi Ishii

Dentsu’s leader outlines big ambitions and his plans for expansion.

On acquisitions: Ishii says Dentsu is not simply looking to build further scale, but to fill gaps. Is IPG a target?

For over a century, it was a symbol of Japan’s heavily guarded economy, seemingly impenetrable like the glass structure of its headquarters that towers the skyline of Tokyo. Dentsu Inc so firmly entrenched as the dominant force in Japanese advertising that second-placed Hakuhodo is nothing more than a challenger to its force controls nearly a quarter of the market in Japan. Yet for years, the Japanese giant has battled to make an impact in international markets. Then, in...

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