David Blecken
Jul 3, 2017

8 things to know about the future of media in Japan

Key findings from PwC’s global entertainment and media outlook 2017 to 2021.

Each year, PwC conducts a mammoth analysis of the media and entertainment sectors across 54 countries, with forecasts based on consumer and advertising spending data. Here is a Japan-specific distillation, with an emphasis on fast-growing media segments. Growth percentages are compound annual growth rates CAGR.

Online spend will grow at half the pace of the US. By 2021, PwC reckons online advertising revenues in Japan will have grown by less than...

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