pwc

Sep 7, 2020

5 for 5: A quick look at PwC's latest spending forecast

Five charts and five facts about the next five years, according to PwC's latest Global Entertainment & Media Outlook.

Jun 27, 2019

Retailers should refocus on experiential retail amid uncertainties: PwC

The company's recommendations come amid its predictions of falling retail sales in Hong Kong and the mainland.

May 27, 2019

Video leading the charge in Q1 Australia digital ad spend

First quarter saw steady growth despite customary post-festive season dip, according to IAB Australia and PwC.

Jan 22, 2019

‘Consultancies tend to complicate rather than simplify things’: BBH global CEO

Neil Munn certainly respects the newest players on adland’s block, but does he fear them? Steady on.

Jun 25, 2018

China's ecommerce giants want exclusivity, brands have to deal with it

Brands have to weigh the benefits and synergies of the major ecommerce platforms, said Tom Birtwhistle, PwC Hong Kong digital consulting director.

Jun 15, 2018

PwC sees online advertising overtaking TV in Japan in 2019

A breakdown of the company's latest forecasts as to what will shape Japan’s media landscape up to 2022.