Staff Reporters
Sep 7, 2020

5 for 5: A quick look at PwC's latest spending forecast

Five charts and five facts about the next five years, according to PwC's latest Global Entertainment & Media Outlook.

5 for 5: A quick look at PwC's latest spending forecast

PwC has just released its annual Global Entertainment & Media Outlook, which gives forecasts for 2020-2024 across a number of segments. The report looks at both consumer spending and advertiser spending (details on exactly what constitutes each category are available here).

Here are five facts and five charts about the next five years, according to PwC.

Fact 1:

Global entertainment and media revenue is set to fall nearly 6%, or more than US$120 billion in 2020. Following 4.7% year-on-year growth in 2019, this drop will be the sharpest ever recorded.

Chart 1:

Fact 2:

Advertising will be the slowest segment to recover from 2020's dip, and is not expected to exceed 2019 figures until 2022. 

Chart 2:

Fact 3: 

The three fastest-growing markets in internet advertising over the forecast period are all in APAC: India, Indonesia and Vietnam.

Chart 3:

Fact 4: 

Terrestrial TV advertising is projected to contract globally from US$110.0 billion in 2019 to US$106.8 billion in 2024.

Chart 4:

Fact 5: 

OOH remains largely immune to changing consumer behaviour; 50 of 53 global markets are expected to register growth over the forecast period, including every market outside the Middle East North Africa (MENA) region.

Chart 5:


Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.