Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Election in the Dark' by Dentsu

An election website designed to help blind people was genuinely useful while helping to position Yahoo Japan as a brand that takes disability seriously.

2018 Cannes contenders: 'Election in the Dark' by Dentsu
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Election in the Dark
Agency: Dentsu Tokyo
Client: Yahoo Japan

Nominated by:

Minoru Yashima, executive communication director, ADK:

A beautifully quiet protest that made a big difference.

Source:
Campaign Asia

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