Robert Campbell
Apr 4, 2014

Lucille Ball understands planning better than planners

What a 1950s TV star can teach today's planners.

Lucille Ball understands planning better than planners

I was going to continue my previous couple months' theme by describing another type of planner who is dangerous to creativity, commerciality and culture, but apart from being a bit packed with work, I’m in danger of having no friends left. So—true to my Italian roots—I’ve decided to turn around and run in a totally different direction with this month's post.

So who the hell is Lucille Ball?

Well, believe it or not, that’s not really important. But back in her day, she was bigger than if The Beatles reformed with Oprah Winfrey as backing singer.

The reason I say she understands planning better than (a lot of) planners is because I meet far too many who think their job is about being intellectually victorious when actually, it’s about being emotionally resonant. And this quote of Lucy's seems to show she knew the difference too:

"If a man correctly guesses the age of a woman, he may be smart, but he’s not very bright."

Genius. And she didn’t even need a 100-page Powerpoint document to explain it.

Planners, take note.

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Bridgestone uses tyres and spatial AI to literally ...

INSPIRATION STATION: With pavement as its canvas, the experimental work by Distillery uses data points from a speeding car's wild ride to create some rather staid artwork.

5 hours ago

Is there a place for 'fake OOH' ads in the industry?

There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?

6 hours ago

Beyoncé's country pivot and lessons in fearless ...

In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.

7 hours ago

Stagwell’s revenue climbs in Q1 as tech clients return

The holding company is eyeing international expansion and digital transformation for growth.