Rob Campbell, a self-professed opinionated sod, is regional head of strategy for Wieden+Kennedy, based in Shanghai.
Rob Campbell, regional head of strategy for Wieden+Kennedy, based in Shanghai, explains that there is more to Chinese consumers than aspiration for material status.
The sins of those in charge of marketing kid and baby products—not to mention those who buy them.
What a 1950s TV star can teach today's planners.
Spotting the hipster planner.
Spotting the potentially dangerous 'intellectual wannabe' planner.
Though she still doesn't seem to quite understand what I really do, my mum gave me the piece of advice that makes the most difference in my work.
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