Robert Campbell

Rob Campbell, a self-professed opinionated sod, is regional head of strategy for Wieden+Kennedy, based in Shanghai.

Sep 11, 2014

Was Groundhog Day a documentary on Chinese ...

Rob Campbell, regional head of strategy for Wieden+Kennedy, based in Shanghai, explains that there is more to Chinese consumers than aspiration for material status.

Jun 30, 2014

Marketing-claim porn

The sins of those in charge of marketing kid and baby products—not to mention those who buy them.

Apr 4, 2014

Lucille Ball understands planning better than planners

What a 1950s TV star can teach today's planners.

Feb 5, 2014

When planners go bad (or sad), continued

Spotting the hipster planner.

Nov 21, 2013

When planners go bad (or sad)

Spotting the potentially dangerous 'intellectual wannabe' planner.

Oct 17, 2013

All I really needed to know in adland I learned ...

Though she still doesn't seem to quite understand what I really do, my mum gave me the piece of advice that makes the most difference in my work.